Episode 1 of Misfit Marketing Methods: Introduction to Marketing

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In this introductory video to a (potential) series, Steven talks about the basics of marketing, commercial blogging, SEO, and much more.

Your Small Business Website Looks Better than it Works

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A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.

Trustrum.com Releases First Consulting Product: Website Analysis Report

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The website analysis report is just a first step towards solutions. It is meant to examine your website and find the problems. It will even point you towards some of the solutions if you want to take the information it contains and look into the problems on your own. It is, however, just a report — it is the examination, not the medicine.

Getting Noticed: the Power of the Ping

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So, you’ve just posted something on your blog you want to share. This could be a product release notice, a designer’s journal, an update on something you are writing, and so on. You get the idea — you want as many people to read your blog as possible, as soon as possible. The potential for your product or book to sell well and get noticed relies upon getting the word out. Once you click on the “Submit,” “Publish,” or equivalent button or link in your blog software, your words are sent out to the Internet for all to read, right?

On the Subject of Free Books / Product as a Marketing Tool

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Other People Giving Away Free Books / Product is *NOT* Ruining Your Ability to Sell Your Own Ah, free books, the always controversial topic that frequently pops up in discussions amongst authors and publishers. It seems they are often seen as the greatest evil professional writers have ever faced, and a recent discussion I participated in is keeping this ignorant, … Read More