Episode 1 of Misfit Marketing Methods: Introduction to Marketing

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Misfit Marketing Methods One-steven-trustrum-marketing

In this introductory video to a (potential) series, Steven talks about the basics of marketing, commercial blogging, SEO, and much more.

Yes, Being a Professional Writer is Actually Work

trustrumOn the Job, Writing and Editing1 Comment

Being a Professional Writer is Real Work

Steven Trustrum, a professional writer, talks about why non-writers need to stop treating writing like it’s anything other than work.

Book Layout Tips: Word Wrap — Interaction Equals Engagement

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Word Wrap Book Layout

Some thoughts on how word wrap affects the interaction between graphics and text during book layout, and how this influences reader engagement.

Landing Pages: a Secret of Self-Publishing Success

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Marketing Landing Pages

Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.

Self-Publishing Marketing: What You’ve Been Doing Wrong

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Self-Publishing Marketing Mistakes

Self-publishing marketing is indisputably important to any author who is trying to sell their book on their own, without the help of a publisher with an existing promotional network, but it is often the least favourite part of self-publishing.