In this introductory video to a (potential) series, Steven talks about the basics of marketing, commercial blogging, SEO, and much more.
Steven Trustrum, a professional writer, talks about why non-writers need to stop treating writing like it’s anything other than work.
Some thoughts on how word wrap affects interaction between graphics and text during book layout, and how this influences reader engagement.
Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.
Self-publishing marketing is indisputably important to any author who is trying to sell their book on their own, without the help of a publisher with an existing promotional network, but it is often the least favourite part of self-publishing.
A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.
Digital inking is not only preferred to hand inking because of the superior quality of the results, but a requirement for a modern, professional workflow.
The website analysis report is just a first step towards solutions. It is meant to examine your website and find the problems. It will even point you towards some of the solutions if you want to take the information it contains and look into the problems on your own. It is, however, just a report — it is the examination, not the medicine.
The perpetuation of copyright myths is not something that remains a problem because anyone actually wants to misrepresent the facts of the relationship all publishers, writers, and artists share with copyright. It remains because most copyright myths are self-serving and seemingly helpful — they represent what so many people want to believe about copyrights because if most copyright myths were true, it would work out in their favour.
A (long) post within which I dissect the (in)famous and often-quoted market research into the RPG industry conducted by Wizards of the Coast ( WotC ) in 2000. Market research is something that many industries look towards to help guide them through their market in terms of product development and how best to interact with their customers.
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