Book Layout Tips: Word Wrap — Interaction Equals Engagement

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Some thoughts on how word wrap affects interaction between graphics and text during book layout, and how this influences reader engagement.

Landing Pages: a Secret of Self-Publishing Success

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Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.

Self-Publishing Marketing: What You’ve Been Doing Wrong

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Self-publishing marketing is indisputably important to any author who is trying to sell their book on their own, without the help of a publisher with an existing promotional network, but it is often the least favourite part of self-publishing.

Your Small Business Website Looks Better than it Works

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A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.

Trustrum.com Releases First Consulting Product: Website Analysis Report

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The website analysis report is just a first step towards solutions. It is meant to examine your website and find the problems. It will even point you towards some of the solutions if you want to take the information it contains and look into the problems on your own. It is, however, just a report — it is the examination, not the medicine.

Copyright Myths Artists and Writers Still Believe but Shouldn’t

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The perpetuation of copyright myths is not something that remains a problem because anyone actually wants to misrepresent the facts of the relationship all publishers, writers, and artists share with copyright. It remains because most copyright myths are self-serving and seemingly helpful — they represent what so many people want to believe about copyrights because if most copyright myths were true, it would work out in their favour.

Market Research: Big Business Does Not Necessarily Mean Being Right

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A (long) post within which I dissect the (in)famous and often-quoted market research into the RPG industry conducted by Wizards of the Coast ( WotC ) in 2000. Market research is something that many industries look towards to help guide them through their market in terms of product development and how best to interact with their customers.

Getting Noticed: the Power of the Ping

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So, you’ve just posted something on your blog you want to share. This could be a product release notice, a designer’s journal, an update on something you are writing, and so on. You get the idea — you want as many people to read your blog as possible, as soon as possible. The potential for your product or book to sell well and get noticed relies upon getting the word out. Once you click on the “Submit,” “Publish,” or equivalent button or link in your blog software, your words are sent out to the Internet for all to read, right?

On the Subject of Free Books / Product as a Marketing Tool

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Other People Giving Away Free Books / Product is *NOT* Ruining Your Ability to Sell Your Own Ah, free books, the always controversial topic that frequently pops up in discussions amongst authors and publishers. It seems they are often seen as the greatest evil professional writers have ever faced, and a recent discussion I participated in is keeping this ignorant, … Read More