Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.
A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.
So, you’ve just posted something on your blog you want to share. This could be a product release notice, a designer’s journal, an update on something you are writing, and so on. You get the idea — you want as many people to read your blog as possible, as soon as possible. The potential for your product or book to sell well and get noticed relies upon getting the word out. Once you click on the “Submit,” “Publish,” or equivalent button or link in your blog software, your words are sent out to the Internet for all to read, right?