Steven Trustrum Products and Services
Steven Trustrum offers a variety of products and services, many of which are generally outlined below.
Digital Accessibility Expertise
Going forward, copywriting and web design requires an understanding of the Web Content Accessibility Guidelines (WCAG 2.) Steven is an expert at the most subjective aspect of this: accessible content. Also, he understands how digital accessibility requires intersection across roles and teams thanks to his a11y auditing experiences. As a result, he has created and run digital accessibility training sessions for content, design, development, and project managers.
Website Analysis Report
This employs a combination of online testing tools and years of professional experience in online marketing and content optimization to conduct a basic but thorough website analysis for you, the results of which will indicate some of the things you are doing correctly and some you are doing wrong.
Search Engine Optimization (SEO)
Additionally, online content can be prepared with the latest Search Engine Optimization (SEO) standards in mind to help your website or blog content rank more effectively in search engines. The higher you rank, the more likely you are to be selected by potential visitors. If anyone ever told you that SEO has no impact on sales and website traffic — that website design is all that matters — they lied to you. SEO should be an on-going consideration, and considered a vital part of designing an effective website, especially in today’s modern market where mobile accessibility is so important.
Steven Trustrum also understands that proper SEO goes beyond mere placement and use of keywords. Optimizing a content for better indexing is closely tied to how well a website functions, overall and with its specific purpose (e.g., sales, information delivery, etc.) in mind. As such, Steven also helps find out why a website isn’t working at its best, and how to correct such issues.
Even if you’re not looking for SEO-prepared content, Steven Trustrum remains a freelance writer and editor. Rates are open for negotiation depending on the nature of the work and how much time is required.
Another often-overlooked aspect of web content and web design is how they help a business’ marketing plan. Everything your business puts online can be geared towards selling, even if only peripherally. Steven Trustrum can work with you to find way to improve the performance of newly released products, as well as how to optimize what you’re doing (and point out what you’re not doing) to reach more people.
Digital Colouring / Graphic Design
Beyond this, Steven Trustrum also dabbles in graphic design and digital colouring. He is definitely not as good as you’d find from a professional, trained artist, but he does well enough that his designs and colouring have received praise from customers.
There are more skills hidden under his hat, so if you have a project you think he could help you with, email him and see if he has the skills to suit your needs.
Steven Trustrum uses Indesign CC for book layout, with graphics preparation in both Photoshop CC and Illustrator CC. All are for the PC in case you want the design files afterwards.