Trustrum.com Releases First Consulting Product: Website Analysis Report

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Website Analysis Report Steven Trustrum Marketing

The website analysis report is just a first step towards solutions. It is meant to examine your website and find the problems. It will even point you towards some of the solutions if you want to take the information it contains and look into the problems on your own. It is, however, just a report — it is the examination, not the medicine.

Copyright Myths Artists and Writers Still Believe but Shouldn’t

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Copyright Myths Steven Trustrum Marketing

The perpetuation of copyright myths is not something that remains a problem because anyone actually wants to misrepresent the facts of the relationship all publishers, writers, and artists share with copyright. It remains because most copyright myths are self-serving and seemingly helpful — they represent what so many people want to believe about copyrights because if most copyright myths were true, it would work out in their favour.

Market Research: Big Business Does Not Necessarily Mean Being Right

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WotC Market Research

A (long) post within which I dissect the (in)famous and often-quoted market research into the RPG industry conducted by Wizards of the Coast ( WotC ) in 2000. Market research is something that many industries look towards to help guide them through their market in terms of product development and how best to interact with their customers.

Getting Noticed: the Power of the Ping

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Power of the Ping

So, you’ve just posted something on your blog you want to share. This could be a product release notice, a designer’s journal, an update on something you are writing, and so on. You get the idea — you want as many people to read your blog as possible, as soon as possible. The potential for your product or book to sell well and get noticed relies upon getting the word out. Once you click on the “Submit,” “Publish,” or equivalent button or link in your blog software, your words are sent out to the Internet for all to read, right?

On the Subject of Free Books / Product as a Marketing Tool

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Free Books Steven Trustrum Marketing

Don’t dismiss giving away free product — it could be the marketing tool you’ve been looking for to make some serious sales