Self-Publishing Marketing: What You’ve Been Doing Wrong

trustrumMarketing16 Comments

Self-Publishing Marketing Mistakes

Self-publishing marketing is indisputably important to any author who is trying to sell their book on their own, without the help of a publisher with an existing promotional network, but it is often the least favourite part of self-publishing.

Your Small Business Website Looks Better than it Works

trustrumMarketing, SEO, Trustrum.com News, WebsiteLeave a Comment

Small Business Website Frustration

A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.

Trustrum.com Releases First Consulting Product: Website Analysis Report

trustrumMarketing, Products, SEOLeave a Comment

Website Analysis Report Steven Trustrum Marketing

The website analysis report is just a first step towards solutions. It is meant to examine your website and find the problems. It will even point you towards some of the solutions if you want to take the information it contains and look into the problems on your own. It is, however, just a report — it is the examination, not the medicine.

Copyright Myths Artists and Writers Still Believe but Shouldn’t

trustrumMarketing16 Comments

Copyright Myths Steven Trustrum Marketing

The perpetuation of copyright myths is not something that remains a problem because anyone actually wants to misrepresent the facts of the relationship all publishers, writers, and artists share with copyright. It remains because most copyright myths are self-serving and seemingly helpful — they represent what so many people want to believe about copyrights because if most copyright myths were true, it would work out in their favour.

Market Research: Big Business Does Not Necessarily Mean Being Right

trustrumMarketing2 Comments

WotC Market Research

A (long) post within which I dissect the (in)famous and often-quoted market research into the RPG industry conducted by Wizards of the Coast ( WotC ) in 2000. Market research is something that many industries look towards to help guide them through their market in terms of product development and how best to interact with their customers.