SEO and Accessibility Don’t Have to Fight Each Other

trustrumAccessibility, SEO, Web Design, Writing and EditingLeave a Comment

SEO and accessibility don't have to fight

SEO and Accessibility Can Work Together SEO and accessibility are two different aspects of web design and content creation, both of which are still evolving. As they do so, companies are struggling to make SEO and accessibility work together in harmony. Such woes will become more prevalent as accessibility is increasingly regulated. Arguably the most common misunderstanding is that SEO … Read More

Landing Pages: a Secret of Self-Publishing Success

trustrumMarketing, WebsiteLeave a Comment

Marketing Landing Pages

Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.

Trustrum.com Releases First Consulting Product: Website Analysis Report

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Website Analysis Report Steven Trustrum Marketing

The website analysis report is just a first step towards solutions. It is meant to examine your website and find the problems. It will even point you towards some of the solutions if you want to take the information it contains and look into the problems on your own. It is, however, just a report — it is the examination, not the medicine.