Blog Writing: The Best Blog Sites or Blogging Platforms

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Blog Writing Best Blog

Looking at key points of blog writing to help you choose the best blog sites and blogging platform for content marketing (and common sense general use.)

Yes, Being a Professional Writer is Actually Work

trustrumOn the Job, Writing and Editing1 Comment

Being a Professional Writer is Real Work

Steven Trustrum, a professional writer, talks about why non-writers need to stop treating writing like it’s anything other than work.

Book Layout Tips: Word Wrap — Interaction Equals Engagement

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Word Wrap Book Layout

Some thoughts on how word wrap affects the interaction between graphics and text during book layout, and how this influences reader engagement.

Landing Pages: a Secret of Self-Publishing Success

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Marketing Landing Pages

Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.

Your Small Business Website Looks Better than it Works

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Small Business Website Frustration

A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.