Yes, Being a Professional Writer is actually Work

trustrumOn the Job, Rants and Ramblings1 Comment

Steven Trustrum, a professional writer, talks about why non-writers need to stop treating writing like it’s anything other than work.

Book Layout Tips: Word Wrap — Interaction Equals Engagement

trustrumMarketing, Product Design0 Comments

Some thoughts on how word wrap affects interaction between graphics and text during book layout, and how this influences reader engagement.

Landing Pages: a Secret of Self-Publishing Success

trustrumMarketing0 Comments

Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.

Your Small Business Website Looks Better than it Works

trustrumMarketing, SEO, Trustrum.com News0 Comments

A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.

Getting Noticed: the Power of the Ping

trustrumSEO1 Comment

So, you’ve just posted something on your blog you want to share. This could be a product release notice, a designer’s journal, an update on something you are writing, and so on. You get the idea — you want as many people to read your blog as possible, as soon as possible. The potential for your product or book to sell well and get noticed relies upon getting the word out. Once you click on the “Submit,” “Publish,” or equivalent button or link in your blog software, your words are sent out to the Internet for all to read, right?

On the Subject of Free Books / Product as a Marketing Tool

trustrumSEO1 Comment

Other People Giving Away Free Books / Product is *NOT* Ruining Your Ability to Sell Your Own Ah, free books, the always controversial topic that frequently pops up in discussions amongst authors and publishers. It seems they are often seen as the greatest evil professional writers have ever faced, and a recent discussion I participated in is keeping this ignorant, … Read More