Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.
Self-publishing marketing is indisputably important to any author who is trying to sell their book on their own, without the help of a publisher with an existing promotional network, but it is often the least favourite part of self-publishing.
Other People Giving Away Free Books / Product is *NOT* Ruining Your Ability to Sell Your Own Ah, free books, the always controversial topic that frequently pops up in discussions amongst authors and publishers. It seems they are often seen as the greatest evil professional writers have ever faced, and a recent discussion I participated in is keeping this ignorant, … Read More