Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.
Self-Publishing Marketing: What You’ve Been Doing Wrong
Self-publishing marketing is indisputably important to any author who is trying to sell their book on their own, without the help of a publisher with an existing promotional network, but it is often the least favourite part of self-publishing.
On the Subject of Free Books / Product as a Marketing Tool
Don’t dismiss giving away free product — it could be the marketing tool you’ve been looking for to make some serious sales