Your Small Business Website Looks Better than it Works

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Small Business Website Frustration

A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.

Digital Inking — Perspectives of a Colourist and Publisher

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Digital Inking Steven Trustrum Marketing

Digital inking is not only preferred to hand inking because of the superior quality of the results, but a requirement for a modern, professional workflow.

Trustrum.com Releases First Consulting Product: Website Analysis Report

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Website Analysis Report Steven Trustrum Marketing

The website analysis report is just a first step towards solutions. It is meant to examine your website and find the problems. It will even point you towards some of the solutions if you want to take the information it contains and look into the problems on your own. It is, however, just a report — it is the examination, not the medicine.

Copyright Myths Artists and Writers Still Believe but Shouldn’t

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Copyright Myths Steven Trustrum Marketing

The perpetuation of copyright myths is not something that remains a problem because anyone actually wants to misrepresent the facts of the relationship all publishers, writers, and artists share with copyright. It remains because most copyright myths are self-serving and seemingly helpful — they represent what so many people want to believe about copyrights because if most copyright myths were true, it would work out in their favour.

Market Research: Big Business Does Not Necessarily Mean Being Right

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WotC Market Research

A (long) post within which I dissect the (in)famous and often-quoted market research into the RPG industry conducted by Wizards of the Coast ( WotC ) in 2000. Market research is something that many industries look towards to help guide them through their market in terms of product development and how best to interact with their customers.