Book Layout Tips: Word Wrap — Interaction Equals Engagement

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Word Wrap Book Layout

Some thoughts on how word wrap affects the interaction between graphics and text during book layout, and how this influences reader engagement.

Landing Pages: a Secret of Self-Publishing Success

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Marketing Landing Pages

Like many small business owners who rely upon their online presence to get the word out about their product, small press publishing and self-publishing authors are largely unaware of what landing pages are, let alone how to use them. So, let’s start by explaining what landing pages are before we dive into why you need them.

Self-Publishing Marketing: What You’ve Been Doing Wrong

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Self-Publishing Marketing Mistakes

Self-publishing marketing is indisputably important to any author who is trying to sell their book on their own, without the help of a publisher with an existing promotional network, but it is often the least favourite part of self-publishing.

Your Small Business Website Looks Better than it Works

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Small Business Website Frustration

A small business website must be many things if it is to be considered successful, be it for a small press publishing company (yo!), online retailer, daycare, or anything else, really. Some of the particulars of these factors will differ from one business to the next, as a balance between functionality, usability, marketability, and necessity is sought, but there will always be some features that all but universal, mechanically and operatively speaking.

Digital Inking — Perspectives of a Colourist and Publisher

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Digital Inking Steven Trustrum Marketing

Digital inking is not only preferred to hand inking because of the superior quality of the results, but a requirement for a modern, professional workflow.