Is “professionalism” killing your content?

trustrumMarketing, Writing and EditingLeave a Comment

Content Marketing Professionalism

Has your business adapted its content creation processes to a less rigid, more mutable understanding of what professionalism means in the appropriate context of your audience?

Content Marketing Requires Elevating Your Content

trustrumMarketing, Writing and EditingLeave a Comment

Elevate your content marketing

Don’t confuse creating content with the intent to sell with content marketing. There are three key elements you must know to transform the former into the latter.

Blog Images Make Your Blog Writing Stand Out — Choose Wisely

trustrumBlogging, MarketingLeave a Comment

Content Marketing Blog Images

Choosing the right blog images is critical to getting your blog writing noticed — and having your audience remember it. Here’s some advice for choosing wisely.