Salesforce Mobile Device Management Solution

Cleaner Data: Reduce the chance of multiple critical information resources presenting duplicate data

Enhanced Control: Improve how you relate to your customers and how they
relate to your sales campaigns

Market Awareness: Improved customer data relationships and hierarches allows for better understanding of your market

Optimize Targeting: Enhanced data governance and relationships optimize how you target customers

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Like most organizations today, you are challenged with increasing sales. There are multiple ways to improve your sales productivity and market impact. For example, improve your ability to reach out to customers by delivering on-demand intelligence about your customers and prospects to your sales representatives. In order to succeed, you need your most strategic asset, your data, to reliably deliver answers with confidence.

A few commonly asked questions about an organization’s data are:

• Do I have the data I need to market effectively?
• Is my data quality high enough to support this effort?
• Can I improve my data by using outside sources?
• Can I use my data to reliably cross-sell and expand my client base?

These questions raise a common concern about the ability to manage strategy and how to implement the best approach that will stand the test of time. At Prolifiics, we are working with our clients globally to ensure that they have the best approach to support their goals.

You are likely using Salesforce.com, which is extremely powerful for managing and nurturing your company’s interactions with customers and sales prospects. However, managing the quality of your critical data is not a Salesforce.com strength. Consider the following challenges in a Salesforce.com-only environment:

• Duplicate data is easily added.
• Searching will not handle all variances in the data due to misspellings and phonetic transpositions.
• Incorporating third-party sources of data (Dunn & Bradstreet, Acxiom, USPS, etc.) adds opportunities for duplicate, invalid, and out-of-date data.

The key to providing your organization with a totally accurate view of your client, prospect and third-party data is an integrated solution combining the strengths of Salesforce.com, MDM and Prolifiics. You will receive substantial business benefits, including:

• Optimizing customer, contact and prospect relationships.
• Maximizing the impact of your mailing campaigns by removing duplicate data and targeting with trusted, quality data.
• Managing hierarchies to know more about your customers – opening up new business channels.
• Driving automation to remove the ‘project-by-project’ approach and centralize information.
• Enhancing Governance to your data, processes and methods.

Prolific’s MDM experts leverage the latest IBM Salesforce.com-to-MDM integration assets to further accelerate time to value. Contact Prolifiics today to find out how these advanced bridge capabilities can be applied in your environment.

We work with our clients to ensure that they have a solid foundation to achieve sales success through managing the quality of the critical data within the Salesforce.com application through an integrated solution combining the strengths of Salesforce.com, MDM, and Prolifiics’s expertise.

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Cleaner Data Means a More Efficient Sales Campaign

Contact Prolifics at solutions@prolifics.com to find out how our MDM Salesforce.com Solution can help optimize, clean and get more value from your information.